According to the world’s top search engine, Iceland was the third most googled travel destination of 2018.


See Also: The Ultimate Guide to Flights to Iceland 


Travel destinations were one of the most searched for online categories of last year, no doubt a consequence of a year embroiled in 24/7 sensationalist news cycles, worrying political quagmires and an uneasy future.

No wonder so many people around the world are eager to experience life in another culture, far from the troubles of home.

An algorithm used by Google, analysed a year’s worth of data, dismissing spam and repeated queries, to extract the results. By the year’s end, the terms ‘trip to…’ or ‘holiday to…’ were searched trillions of times by Google users. But just which destinations came out on top?

The most searched travel destination was Italy, with Paris scooping the second spot. Other destinations within the top 10 included both countries and cities, including the likes of Ireland, Bora Bora, New Orleans and the Bahamas.

Taking into consideration such factors as the sheer beauty of Iceland’s landscapes, the welcoming nature of its friendly population and its rich, artistic culture, it is no surprise to see the land of ice and fire securing the third spot on Google’s list.


See Also: A Snapshot of Iceland | Facts, Figures & Information


Visitors arrive in Iceland for a variety of reasons. Most come to appreciate the island’s staggering nature, from its waterfalls to the glaciers and black sand beaches. Others visit to immerse them in its fascinating Nordic culture, absorbing them in Reykjavík’s alluring arts and music scene.

If you’re planning on visiting this summer, make sure to check out some of these thrilling Summer Packages, perfect for discovering Iceland’s most well known natural attractions.

For instance, those with time in Iceland to spare could participate in this 8 Day Guided Summer Tour | Circle of Iceland in a Small Group, a journey that traverses each of Iceland’s staggering regions, with added time spent on extra activities such as snorkelling, horse riding and whale watching.

Alternatively, travellers with less time could opt for the 4 Day Small-Group Summer Tour| Golden Circle, South Coast & The Remote Eastfjords. Within only a few days, guests on this excursion will have experienced the famous Golden Circle sightseeing route, as well as the many glorious attractions found along the picturesque South Coast.


If, in 2019,  you’re looking to join the satisfied travellers who have already visited Iceland, make sure to check out Guide to Iceland’s wide selection of exciting tours and activities, as well as the range of rental vehicles and accommodation on offer.

About The Author

Writer / Content Editor

Originally from the UK, Mike is a travel writer and content editor who has lived in Iceland since 2016. Previously, he lived in Thailand, Cyprus and Greece working as a scuba diving instructor. Now settled in Reykjavik, he enjoys recording music, creative writing, comedy and travel.

Related Posts