In the lead up to Christmas 2018, one of the largest candy manufacturers in Iceland, Freyja, is celebrating 100 years in the business.

Consuming large quantities of chocolate and candy is compulsory behaviour when it comes to enjoying Christmas. Across the western world, jovial people are relieved and excited to spend December guilt-free, gobbling as many delights down as possible before the dreaded month of January finally makes an appearance.

See Also: Food in Iceland | An Introduction to Icelandic Cuisine 

Freyja has long served the Icelandic people’s collective sweet tooth, not just during the holidays, but throughout the entire year. The Kópavogur based company is responsible for the majority of beloved Icelandic confectionaries, including Rís, Hrís, Villiköttur, Möndlur, Bananabitar and Sterkar Djúpur, to name only a handful.

We asked our colleagues here at Guide to Iceland to name their favourite Freyja candies so as to allow us to deep dive into the exact, quality brands you should look out for during your time in Iceland. If, however, you’ve already had your fair share of Icelandic candies, make sure to leave your preference in the poll below.


Draumur was crowned the clear winner in our survey, unsurprising given that it’s been something of a household favourite in Iceland since its first release in 1988.

Why not read Against Icelandic Liquorice | The Weekly Argument

Draumur translates to “dream” and it is split into blocks of milk chocolate, conjoined with two long stretches of liquorice inside. Liquorice is a common theme in Icelandic chocolate; like the Finns, Icelanders have a long and loving history with this sweet root, as it was one of the only candies that were available in Iceland for a very long time.


Hrís began its long tenure on the market in 1933. Throughout the following years, Hrís has barely changed its image at all; corn puffs covered in chocolate, packaged in a forest green bag.

Read the counter-argument For Icelandic Liquorice | The Weekly Argument

These make for the perfect stocking filler, delicious little morsels to snack away on as you sit around the Christmas tree, waiting on your turn to open presents. They’re also a handy snack throughout the year, be you at work, home or on-the-go. Frankly, chewing on Hrís is a tantalising and flavoursome blast, whatever the time or place—just give them a try!


First introduced in 2002, Djúpur is one of the newer candies to make a name for itself among the pantheon of other Norse sweets.

Black salted liquorice is coated in a thin layer of milk chocolate, which in turn is coated with a white sugar crust. This blend creates one of the more addictive candies you’ll find on the supermarket shelf, a confectionary you’ll find yourself chewing on long after you feel you should be.

If you chose ‘Other’ in the above poll, What is Your Favourite Icelandic Chocolate?, make sure to leave your answer in the Facebook comments box below, along with any other thoughts and queries you may have! Merry Christmas!